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FTC Green Guides – Not Just Guidelines Anymore
In my last post, I explained that the Federal Trade Commission’s Green Guides are not officially law, (although they are backed by Section 5 of the FTC Act, which is.) However, this is not 100% true....
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FTC Takes First Action Since Release of Revised Green Guides
Last week the FTC cited two paint companies for distributing misleading “Zero VOC” claims. Could this be the beginning of a major wave of Green Guides enforcement? Less than a month after releasing its...
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Are the New FTC Guidelines Killing Green Marketing?
The Federal Trade Commission’s Green Guides have always suggested that marketers avoid general environmental terms like the word “green.” But the revised guides come down even stronger against such...
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Handy Directory of Federal Green Legislation
Green legislation reflects a realization that our soil, air and water are natural capital that must be preserved in order to maximize human health, wealth and well being. Did you know that there are...
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When Best Practices Can Land You in Trouble
Every industry has its best practices – methods and techniques that have been proven time and again to bring exceptional results. And few industries test their techniques so brutally as direct response...
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One Company’s Journey Towards Supply Chain Transparency: Interview with...
Figuring out what’s “green” about these water bottles is hard enough, let alone comparing their environmental footprint to, say, a ream of copy paper. What makes a “green” product green? A simple...
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One Bad Ad: Hyundai’s unfortunate blunder
The Hyundai ix35 Fuel Cell is the world’s first mass-produced hydrogen powered vehicle. Will it survive the negative press generated by its debut UK television ad? I don’t always keep abreast of image...
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Social Media: A Support Tool or Menace for Sustainability in Business?
Social Media Butterfly Iliyana Stareva shares research and insights on using social media to promote sustainability and green products and services A few months back I had the pleasure of being...
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The Silent Crowd of Customers Many Green Companies Ignore
I was in the post office just before Christmas and couldn’t help but overhear the conversation taking place in line ahead of me: “I just ordered a book from Amazon. It’s the first time I’ve ever...
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What can Toyota teach us about marketing green homes?
“What can we learn from the marketing of hybrid cars that can help us market green homes?” A LEED AP contractor posted this question as a discussion last month on the LinkedIn group Building Green....
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